Business VoIP

BlueTie (News - Alert) has announced a partnership with Constant Contact, a provider of e-mail marketing and online survey tools for small organizations.  Constant Contact will reportedly act as the e-mail marketing provider in a new e-mail marketing feature embedded within BlueTie's hosted application.  BlueTie points out that this is the latest BlueTie Featuretisement, integrated on-demand services that simplify everyday tasks.

 

BlueTie partners use Featuretisements, a unique monetization model to deliver value-added services to users.  Constant Contact Featuretisement makes it easy, fast and simple to reach out to core audiences of customers, clients, or members.

 

Constant Contact's e-mail marketing product can be accessed through a drop down menu in the BlueTie inbox and customers can utilize their own contacts stored in their BlueTie accounts to send custom newsletters, promotions, or announcements.  In addition to these features, other options, such as e-mail creation wizards, templates, tracking reports and free support are available within the Constant Contact Featuretisement panel.

 

David Koretz, president and CEO of BlueTie believes that by partnering with service providers like Constant Contact, they are able to provide powerful tools that are available whenever and wherever their customers need them.

 

“Our customers consider e-mail the most effective marketing tool to reach a wide audience and it was a natural integration to make Constant Contact available to them through the BlueTie application,” said Koretz in a statement. “Constant Contact's robust offerings make it the right choice for small businesses that need marketing services to stay competitive.”

 

Thanks to the Featuretisement monetization model, partners receive direct revenue each time customers complete a transaction using the integrated service. Other services include, travel planning, directions and mapping, and search, and BlueTie plans to continue the addition of other features like blog publishing, Internet telephony, and Web conferencing.

 

“BlueTie provides us with a unique channel to reach a wide array of small businesses that need effective marketing products and services to grow their businesses,” said Len Bruskiewitz, director, partner programs, Constant Contact.